I’m stuffing the strangest things into my suitcase for ASCRS in LA this weekend.
Baseball uniform? Check. Cowboy hat? You bet. Stacks of $2 bills and baseball cards to hand out at my talks? Absolutely essential.
Have you seen the new RSC data? Refractive volume is down again for Q1.
But there’s a silver lining. They have data to suggest interest in vision correction is slightly up – fear-based search volume is down, and “Buzz Volume” has increased significantly.
Not only that, but search data from my guy Michael King shows a big opportunity right now is in the Lens-based procedure space. He’s seeing massive search volume increases around RLE, and even EVO is getting a lot of interest.
So how do we take advantage of this opportunity and weather the LASIK storm? Fundamentally, your team must be mentally, strategically and tactically equipped to make the most of EVERY patient who walks through your door right now.
That’s exactly what I’m focusing on in LA this weekend. Here’s where to find me:
Friday 11a – Michael King and I are talking money. This session will be packed with actionable nuggets your team can use Monday morning in financial convos with patients. From Awkward to Impactful: Making the “Financial Conversation” a Key to Patient Success
Sunday 830a – I’m teaming up with Mike D from Glacial, Diamond Dan Haddad from LeadEngage, and Zeissmaster Carol-Anne for a live encore of our hit webinar – Optimizing Lead Conversion for Refractive Clinics in 2025 (this is where the baseball uniform comes in)
Both talks will be entertaining as heck and packed with real strategies. Let me know if you’ll be there.
Between all that? Cocktails, catching up with amazing clients, visiting with my friends at Zeiss, CareCredit, STAAR, Promptly, Boost, MDP and more, and other Hollywood shenanigans.
I’m also doing “10Spots” throughout the weekend. What’s that?
A 10Spot is a 10-minute meetup where you tell me your challenges and I prescribe your next step. No fluff. Just solutions.
Going to ASCRS? Reply with “Gimme a 10Spot!” and we’ll make it happen.
Is someone else from your office going instead? Forward this email and copy me so I can connect with them.
Need my number? Just reply and I’ll send it to you.
Skipping the conference entirely? Smart move avoiding the chaos. Let’s connect when I’m back.
Talk soon,
Troy “baseball cards are my business cards” Cole