Who is the “hero” in your patient journey? 🧐

My buddy Cody keeps telling me I need to watch Guardians of the Galaxy.

I’m not big on superhero movies. Can’t say I’ve watched one since Heath Ledger’s Joker performance in The Dark Knight. (legendary)

BUT we do talk about heroes a lot. As in patients being the heroes of their own stories.

It’s easy for those of us who work in these magnificent practices to feel like we are the heroes. Patients come to us with a struggle, and we save the day. Hooray! Professor X would be so proud!

…but it’s actually the other way around.

We have a lesson in one of our coaching programs that goes deep into this concept. We dive into how the patient is Luke Skywalker, the main character, the one on a mission. And ultimately, the hero.

Our role at the practice – we’re Yoda. The ones with the knowledge, the skills, the awareness of the path. We guide the hero to their destiny.

So quick reminder today – take a look at your marketing and sales frameworks. Who are they focused on? What are we communicating? Who is the hero?

(If you’d like to see a strong, visual application of the “patient is the hero” concept, I have a couple examples that should get your wheels turning. I’ll send those over tomorrow if I get enough interest. Reply and let me know if you’d like to see them.)

Patients don’t come to us so they can watch our parade and cheer for us from the grandstands. They come to us because they are on a journey of growth, and they want a leader with the knowledge and skills to guide them through the gauntlet to the riches and rewards that await them on the other side.

So who will step up and lead the Hero on their journey? “Lead you, I will.” – Yoda (maybe)

Troy
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PS – Leadership is a pillar of our team coaching programs. We aren’t about memorizing pages of scripts and pushing old school sales-pressure tactics. If you want better LEADERS on your team – ones who can talk about your practice and your procedures and your price with confidence – then our coaching programs may be for you. Hit me back for more info if you’re not in one already.

PPS – Guardians of the Galaxy does look fun. If you’ve seen it, is it worth the watch?