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Troy Cole

Troy Cole

Sales Coaching for Refractive & Cataract Surgery Teams

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Your “red paperclip” moment awaits

Ever had one of those random Wikipedia deep-dives that sends you down a wild rabbit hole?

That happened to me recently. I came across this crazy story about Kyle MacDonald. This dude traded a single paperclip for an actual house. No really.

Started with just one red paperclip from his desk. Then traded up again and again. Each swap got him something a bit more valuable than the last.

A pen here, a doorknob there, then a camping stove. Like playing Monopoly in real life, but with random stuff instead of properties.

The wild part? After just 14 trades, this mad genius landed himself a legit house worth over $50k. And he pulled this off in under a year!

Now, I’m not suggesting you start raiding your office supplies for real estate trades. (Though if you figure that out, definitely shoot me a text).

But here’s the lesson – small strategic moves add up fast. Each little trade MacDonald made got him closer to his goal.

Look, 2025 is coming whether we’re ready or not. And our E3 Conversion System Bootcamp is your paperclip-to-house moment. We’re stacking those small wins now to crush it next year.

By the end of 12 weeks, those small improvements stack up into major conversion wins. No paperclips required.

Ready to start trading up your team’s surgery scheduling skills?

Keep stacking those wins,

Troy “Trading paperclips for progress” Cole
​

PS – Speaking of trades, I’ll swap you a 15-minute strategy call for your most interesting office supply story. Deal?

Troy Cole

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