Articles

Don’t Aim It, Just Throw It (In Baseball and Consultations)

As head coach for my 9-year-old son's travel baseball team, we emphasize a mental approach that has implications beyond baseball: "Don't aim it, just throw it." While we use this for our young …

A hitter’s approach to score more consults

In a minute, I’ll share an effective “mindset shift” to help any underperforming consult schedulers to up their conversions. But first… My oldest son (Cannon) hit his first grand slam last weekend. …

The Art and Science of Fanatical Patient Results

I once asked world-class surgeon, long-time LogiCole client and close friend Greg Parkhurst, about what it takes to create such impressive surgical results for his patients. Because I’ve met many of …

Quality leads are made, not found

One of my dad’s favorite shows is Gold Rush on Discovery. It’s about commercial Gold miners trying to strike it big. I’ve watched it with him a couple times, but I tend to get frustrated with the …

Discounts vs. Offers (and what you should do)

I’m gonna make him an offer he can’t refuse.” - Don Corleone, The Godfather Had a conversation recently with a practice about their marketing, and I asked them “What kind of offers do you guys …