Marketing Strategy for Refractive Surgeons
During a recent oil change at my Toyota dealership, I took a minute to look around the showroom at the new cars on display (couldn’t help myself!) I noticed this placemat on one of salespeople’s …
[Read more...] about Mimic This “Positioning Placemat” from my Toyota Dealership
My wife fired our family dentist via text message this week. It will be useful for you to see (partly) why. First off, it wasn’t just the text message I’m about to show you. There have been other …
[Read more...] about SCREENSHOT: How to lose patients on autopilot
One of our current coaching clients is a surgeon who wants to increase his premium cataract conversions. We were discussing this topic a few weeks ago, and he brought up a peer of his who takes a …
[Read more...] about How this surgeon 2x’d premium conversions in 1 month
As a LASIK / Cataract / Elective Surgeon who would like to book more cash-pay, high-ticket, premium procedures, it’s important to first acknowledge one common roadblock that may be standing in your …
[Read more...] about THIS stops prospective patients dead in their tracks
At batting practice last week, I watched as one of my big hitters on my oldest son’s team struggled to get his bat on the ball. Specifically, he was “late on the pitch,” which means the ball was …
[Read more...] about Swing, Swing, Swing, STOP! (Quick sales reminder)
