Guy working the counter at my gym made me feel like a total dumbass yesterday. Of course as a marketer and coach for high-profile, high-octane refractive and cataract practices, my first thought was …
Articles
The Lululemon Copycat Approach (use this in your practice)
I’m an athleisure guy. On days I’m tooling around town or headed to the ballpark, I can be found rocking Legends Luka shorts and their Aviation tee, a Melin hat and a pair of Nike Pegasus running …
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Don’t Aim It, Just Throw It (In Baseball and Consultations)
As head coach for my 9-year-old son's travel baseball team, we emphasize a mental approach that has implications beyond baseball: "Don't aim it, just throw it." While we use this for our young …
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A hitter’s approach to score more consults
In a minute, I’ll share an effective “mindset shift” to help any underperforming consult schedulers to up their conversions. But first… My oldest son (Cannon) hit his first grand slam last weekend. …
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The Art and Science of Fanatical Patient Results
I once asked world-class surgeon, long-time LogiCole client and close friend Greg Parkhurst, about what it takes to create such impressive surgical results for his patients. Because I’ve met many of …
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