Marketing Strategy for Refractive Surgeons
Tis the season for FUN mail. Christmas cards, holiday packages, charcuterie boards, mini cupcakes and….. A Jury Summons?! Yup, that’s what hit MY mailbox 2 weeks ago. And if you’re like my wife …
[Read more...] about Why I was actually EXCITED for Jury Duty
Quick story from back in my ad agency days… We had a client that specialized in Age Management. They had a premium Age Management service - concierge medicine-style access to the provider, customized …
[Read more...] about Why there are no $100 hot dog stands (more on VALUE)
Was talking to a practice that had a significant number of leads ghosting them. (Meaning leads who initially engaged online, but fell off the face of the earth once the practice started the …
In my last email, we talked about why the iPhone 15 is selling so well (despite the current economic factors) and the importance of building value. But who is responsible for building value with your …
[Read more...] about WHO “builds the value” in your practice? 🤔
The amazing Jean Moody at CareCredit invited me to speak to their Vision Thought Leadership Group of practice admins yesterday. We had an insightful group discussion, then I gave a presentation …
[Read more...] about How is the new iPhone selling? (Why it matters)