One of my dad’s favorite shows is Gold Rush on Discovery. It’s about commercial Gold miners trying to strike it big. I’ve watched it with him a couple times, but I tend to get frustrated with the …
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Discounts vs. Offers (and what you should do)
I’m gonna make him an offer he can’t refuse.” - Don Corleone, The Godfather Had a conversation recently with a practice about their marketing, and I asked them “What kind of offers do you guys …
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Eavesdrop on my convo re: conversions
Got an email from Zeiss Queen Carol-Anne this morning re: MedSpas. She and I had a great convo earlier this week about conversions, and she followed up this interesting screenshot from an article on …
Pitbull & Personality Profiling
Outliers meeting was in Miami last weekend. You wanna talk about a BLAST… The Man, the Myth, the Legend Rob Melendez knows how to do it right. Shout out to him, his staff and Program Chairs on a …
Why THIS is my go-to gas station…
When I need to fuel up on a road trip, I don’t look for any old gas station. I seek out a QuikTrip. QuikTrip - affectionately known as QT - is a gas station chain primarily in the south. There’s a …