Articles

[SCREENSHOT] lesson from my fave supplement co

I started seeing ads for ARMRA colostrum products over a year ago. Finally decided to give them a try for the product’s reported positive affects on immunity, metabolic health, energy and more. I …

They stole from me, and here’s what I’m doing about it

“Well THIS looks familiar…” I thought to myself. While conducting research in a new market last week, I came across a LASIK self-test that looks eerily similar to one that our firm published last …

It’s me, Hi, I’m the problem, it’s me. (apparently)

“Geez, you’re part of the problem!” I told Susan I wrote the following essay to send you today, and that 👆 was her immediate gut response to me. Apparently I'm promoting Taylor Swift's dating rumors, …

If you’re into podcasts & booking premium procedures, this is for you

I love love LOVE rapping about premium patient conversions. So when my guy Guido Piquet (Ops King at Mann Eye Institute and co-host of the Ophthalmology Business Podcast) asked me to chop it up with …

Discounts vs. Offers (and what you should do)

“I’m gonna make him an offer he can’t refuse.” - Don Corleone, The Godfather Had a conversation yesterday with a practice about their marketing, and I asked them “What kind of offers do you guys …