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Troy Cole

Troy Cole

Sales Coaching for Refractive & Cataract Surgery Teams

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Eavesdrop on my convo re: conversions

Got an email from Zeiss Queen Carol-Anne this morning re: MedSpas. She and I had a great convo earlier this week about conversions, and she followed up this interesting screenshot from an article on …

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Pitbull & Personality Profiling

Outliers meeting was in Miami last weekend. You wanna talk about a BLAST… The Man, the Myth, the Legend Rob Melendez knows how to do it right. Shout out to him, his staff and Program Chairs on a …

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Why THIS is my go-to gas station…

When I need to fuel up on a road trip, I don’t look for any old gas station. I seek out a QuikTrip. QuikTrip - affectionately known as QT - is a gas station chain primarily in the south. There’s a …

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The benefit of being in the “right room”

Sometimes messages and better delivered vocally. This is one of those messages. So you can LISTEN to today's email (with some extra commentary) here. ============= Five years ago, I invested …

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This price sheet caught my eye at the rodeo…

FYI I’m zipping over to Tampa tomorrow to drop marketing knowledge at the “Telling It Like It Is” Conference. If you’re around, come find me and say hey! (or text me if you have my # and we can meet …

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Troy Cole

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