Articles

”Booked surgeries are down. Who’s responsible?”

I met with a surgeon last week, and she was telling me how her surgery numbers were lighter than normal, and she was trying to determine the issue. She’s not alone. A lot of practices are feeling …

Story-based marketing examples (avoid this 1 misstep)

I was on a coaching call with a client a couple days ago, and we were discussing the story-based email style I shared with you last week. Now, our stories should NOT be limited to email. You can …

Your most profitable marketing WORD for the New Year

As a kid, I never understood “old people” when they talked about how time flies. But since turning 40 (gasp!) this year, and having a packed house of 4 active, amazing children, I’m definitely …

My most profitable type of “Covert Content”

Hope your new year is off to a great start! 2024 arrived in tune and on time, just like I like it. If you’ve been reading my messages for the last few days, you know I’m digging into trends and …

“Covert Content” and the Attention Economy

The holiday shopping season is always a stark reminder of how every day, hundreds of corporations are vying for our attention. And yes I’m talking about advertisements, but that’s not all. It’s all …