Articles

The benefit of being in the “right room”

Sometimes messages and better delivered vocally. This is one of those messages. So you can LISTEN to today's email (with some extra commentary) here. ============= Five years ago, I invested …

This price sheet caught my eye at the rodeo…

FYI I’m zipping over to Tampa tomorrow to drop marketing knowledge at the “Telling It Like It Is” Conference. If you’re around, come find me and say hey! (or text me if you have my # and we can meet …

”Booked surgeries are down. Who’s responsible?”

I met with a surgeon last week, and she was telling me how her surgery numbers were lighter than normal, and she was trying to determine the issue. She’s not alone. A lot of practices are feeling …

Story-based marketing examples (avoid this 1 misstep)

I was on a coaching call with a client a couple days ago, and we were discussing the story-based email style I shared with you last week. Now, our stories should NOT be limited to email. You can …

Your most profitable marketing WORD for the New Year

As a kid, I never understood “old people” when they talked about how time flies. But since turning 40 (gasp!) this year, and having a packed house of 4 active, amazing children, I’m definitely …