Articles

Updates to your marketing playbook for 2024

As we wrap another year and take a glance in the rear view... WOW it’s been a wild few years, hasn’t it? Remember that time you were coerced into closing your practice literally overnight? That was …

Why I was actually EXCITED for Jury Duty

Tis the season for FUN mail. Christmas cards, holiday packages, charcuterie boards, mini cupcakes and….. A Jury Summons?! Yup, that’s what hit MY mailbox 2 weeks ago. And if you’re like my wife …

Why there are no $100 hot dog stands (more on VALUE)

Quick story from back in my ad agency days… We had a client that specialized in Age Management. They had a premium Age Management service - concierge medicine-style access to the provider, customized …

How NOT to weed out tire kickers

Was talking to a practice that had a significant number of leads ghosting them. (Meaning leads who initially engaged online, but fell off the face of the earth once the practice started the …

WHO “builds the value” in your practice? 🤔

In my last email, we talked about why the iPhone 15 is selling so well (despite the current economic factors) and the importance of building value. But who is responsible for building value with your …