Articles

My most profitable type of “Covert Content”

Hope your new year is off to a great start! 2024 arrived in tune and on time, just like I like it. If you’ve been reading my messages for the last few days, you know I’m digging into trends and …

“Covert Content” and the Attention Economy

The holiday shopping season is always a stark reminder of how every day, hundreds of corporations are vying for our attention. And yes I’m talking about advertisements, but that’s not all. It’s all …

Updates to your marketing playbook for 2024

As we wrap another year and take a glance in the rear view... WOW it’s been a wild few years, hasn’t it? Remember that time you were coerced into closing your practice literally overnight? That was …

Why I was actually EXCITED for Jury Duty

Tis the season for FUN mail. Christmas cards, holiday packages, charcuterie boards, mini cupcakes and….. A Jury Summons?! Yup, that’s what hit MY mailbox 2 weeks ago. And if you’re like my wife …

Why there are no $100 hot dog stands (more on VALUE)

Quick story from back in my ad agency days… We had a client that specialized in Age Management. They had a premium Age Management service - concierge medicine-style access to the provider, customized …