Articles

It’s me, Hi, I’m the problem, it’s me. (apparently)

“Geez, you’re part of the problem!” I told Susan I wrote the following essay to send you today, and that 👆 was her immediate gut response to me. Apparently I'm promoting Taylor Swift's dating rumors, …

If you’re into podcasts & booking premium procedures, this is for you

I love love LOVE rapping about premium patient conversions. So when my guy Guido Piquet (Ops King at Mann Eye Institute and co-host of the Ophthalmology Business Podcast) asked me to chop it up with …

Discounts vs. Offers (and what you should do)

“I’m gonna make him an offer he can’t refuse.” - Don Corleone, The Godfather Had a conversation yesterday with a practice about their marketing, and I asked them “What kind of offers do you guys …

Why TCU Lost (learn from this and WIN in your practice)

My alma mater TCU... the school that made it all the way to the National Championship last year... got wrecked by the Colorado Buffaloes in our season opener this past weekend. You haven’t seen the …

Who is the “hero” in your patient journey? 🧐

My buddy Cody keeps telling me I need to watch Guardians of the Galaxy. I’m not big on superhero movies. Can’t say I’ve watched one since Heath Ledger’s Joker performance in The Dark Knight. …