Articles

Discounts vs. Offers (and what you should do)

“I’m gonna make him an offer he can’t refuse.” - Don Corleone, The Godfather Had a conversation yesterday with a practice about their marketing, and I asked them “What kind of offers do you guys …

Why TCU Lost (learn from this and WIN in your practice)

My alma mater TCU... the school that made it all the way to the National Championship last year... got wrecked by the Colorado Buffaloes in our season opener this past weekend. You haven’t seen the …

Who is the “hero” in your patient journey? 🧐

My buddy Cody keeps telling me I need to watch Guardians of the Galaxy. I’m not big on superhero movies. Can’t say I’ve watched one since Heath Ledger’s Joker performance in The Dark Knight. …

The “Air Raid” approach to growing your surgery volume

Happy Friday! My family and I are on a late-summer beach vacation in Gulf Shores, Alabama. Other than a jellyfish swarm on day 1, it's been great sun, sand and waves this week. I've also enjoyed a …

Swipe this “reframe” from a desk chair site

A number of folks enjoyed the email I sent a couple weeks ago re: the marketing placemat from my Toyota dealership. (Check it out here if you missed it - Mimic This “Positioning Placemat” from my …