Marketing Strategy for Refractive Surgeons
“Transparency” is a big buzz word in marketing and sales these days. And it seems like a great idea. Be up front with your pricing. If someone asks for price, give it to them. Transparency for the …
[Read more...] about Does “Price Transparency” do more harm than good?
One of our primary areas of focus is working with clients to build the Who, What, When, Where and Why of their outreach processes with prospective patients. A lead comes in to the practice - What …
[Read more...] about Focus your team on The Job not just “their job” (common mistake)
Quick reminder there are millions of people in this world who would benefit from your surgical expertise. But there’s only one of YOU. You can’t possibly help everyone. You have to pick and choose …
[Read more...] about You Qualify Your Patients (not the other way around)
Who’s the best surgeon in your city? Hoping your answer is you / your practice. But are there other practices that… Aren’t as good as you? Don’t offer the same breadth and quality of …
[Read more...] about Who is guarding the hen house? (protect your patients)
If you want to book more treatments, then do more follow-up with non-converted leads (especially fresh ones). Last week I was coaching a client on follow-ups. We’re installing new systems for …
[Read more...] about “I don’t want to annoy prospective patients.” Try this…