Marketing Strategy for Refractive Surgeons
As an elective surgery practice, you deal with a diverse group of patients - different ages, different backgrounds, different needs. Thinking about how to sell your services to such a diverse group …
[Read more...] about Want More High-Ticket Patients? Sell to *This*
When we onboard a new client into our coaching programs, we meet with admins/managers to go over the “roster.” Meaning everyone who will be going through the program, so we can talk about their …
[Read more...] about Less is More – How “The Curse of Expertise” May Be Killing Your Conversions
We work with a lot of refractive surgeons, and this baffling topic comes up rather frequently: “WHY don’t more young people have LASIK?” Because the earlier you have it (once your vision is …
[Read more...] about The second best time to plant a tree is…
Free upgrade to a corner suite. Assortment of complimentary snacks. Handwritten thank-you note from the manager. At what exotic locale did we receive such Ritz-Carlton treatment last …
[Read more...] about Reminder to Ritz-ify your patient experience
We’re heading into my favorite time of year - Spring. For a number of reasons. 1. Youth baseball is getting into full swing (I coach both of my sons’ teams, the Rockies and the Bearcats). …
[Read more...] about No, THIS is the most wonderful time of the year