Articles

The “Air Raid” approach to growing your surgery volume

Happy Friday! My family and I are on a late-summer beach vacation in Gulf Shores, Alabama. Other than a jellyfish swarm on day 1, it's been great sun, sand and waves this week. I've also enjoyed a …

Swipe this “reframe” from a desk chair site

A number of folks enjoyed the email I sent a couple weeks ago re: the marketing placemat from my Toyota dealership. (Check it out here if you missed it - Mimic This “Positioning Placemat” from my …

Don’t Forget: They’re people, not numbers

Was visiting a practice last week, and we were talking about the “business” of medicine and how to connect it to patient care. Because of course we all love what we do in this industry, but your …

These 4 “Belief Challenges” may be costing you patients right now

Writing this at 30,000 feet, on a flight en route back to TX from a 3-day shadowing / coaching engagement in Scottsdale. Looking forward to getting back to the cooler TX weather (Never thought I'd say …

Can SALES be taught? (or are people just “born with it”…?)

We were enjoying pool time with friends recently (because what the heck else are you supposed to do in Texas in July?), and the topic turned to sales. The question: Is "sales" a skill that can be …