I was coaching a new client last week on the need for speed in his growing practice. He was faced with a software decision that should have been made weeks prior, and we discussed the options and why …
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Mimic This “Positioning Placemat” from my Toyota Dealership
During a recent oil change at my Toyota dealership, I took a minute to look around the showroom at the new cars on display (couldn’t help myself!) I noticed this placemat on one of salespeople’s …
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SCREENSHOT: How to lose patients on autopilot
My wife fired our family dentist via text message this week. It will be useful for you to see (partly) why. First off, it wasn’t just the text message I’m about to show you. There have been other …
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How this surgeon 2x’d premium conversions in 1 month
One of our current coaching clients is a surgeon who wants to increase his premium cataract conversions. We were discussing this topic a few weeks ago, and he brought up a peer of his who takes a …
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THIS stops prospective patients dead in their tracks
As a LASIK / Cataract / Elective Surgeon who would like to book more cash-pay, high-ticket, premium procedures, it’s important to first acknowledge one common roadblock that may be standing in your …
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