Articles

SCREENSHOT: How to lose patients on autopilot

My wife fired our family dentist via text message this week. It will be useful for you to see (partly) why. First off, it wasn’t just the text message I’m about to show you. There have been other …

How this surgeon 2x’d premium conversions in 1 month

One of our current coaching clients is a surgeon who wants to increase his premium cataract conversions. We were discussing this topic a few weeks ago, and he brought up a peer of his who takes a …

THIS stops prospective patients dead in their tracks

As a LASIK / Cataract / Elective Surgeon who would like to book more cash-pay, high-ticket, premium procedures, it’s important to first acknowledge one common roadblock that may be standing in your …

Swing, Swing, Swing, STOP! (Quick sales reminder)

At batting practice last week, I watched as one of my big hitters on my oldest son’s team struggled to get his bat on the ball. Specifically, he was “late on the pitch,” which means the ball was …

Why did I wait so long? (Avoid this mistake)

Last week, one of my boys started private lessons with a new hitting coach. Previous to that, we hadn’t done any private coaching this season. To be fair, he’s a solid hitter. But he wasn’t …