Articles

Hiring Tip from My Favorite Burger Joint

My 6 y/o Charley had her first gymnastics meet last weekend, and she took FIRST PLACE. Needless to say I am a proud dad. Here she is showing off her gold medal with me and my Aunt Rhonda, who came …

Want More High-Ticket Patients? Sell to This

As an elective surgery practice, you deal with a diverse group of patients - different ages, different backgrounds, different needs. Thinking about how to sell your services to such a diverse group …

Less is More – How “The Curse of Expertise” May Be Killing Your Conversions

When we onboard a new client into our coaching programs, we meet with admins/managers to go over the “roster.” Meaning everyone who will be going through the program, so we can talk about their …

The second best time to plant a tree is…

We work with a lot of refractive surgeons, and this baffling topic comes up rather frequently: “WHY don’t more young people have LASIK?” Because the earlier you have it (once your vision is …

Reminder to Ritz-ify your patient experience

Free upgrade to a corner suite. Assortment of complimentary snacks. Handwritten thank-you note from the manager. At what exotic locale did we receive such Ritz-Carlton treatment last …