Marketing Strategy for Refractive Surgeons
Quick reminder - make sure you don’t overlook marketing to the most important “audience” in your practice growth strategy: Continually market to your own team. If you want your patients to …
[Read more...] about Don’t Forget to Market to *This* Audience
I was catching up with a TCU buddy last week, and somehow the convo turned to a racquetball tournament we played our sophomore year. Nothing overly official - just a competition organized by the …
[Read more...] about This Grandpa Destroyed Me in Racquetball
I was advising a new client last week on pricing strategy. Our philosophy at LogiCole Consulting: pricing is a positioning tool. We work with our clients to help them charge premium prices that are …
[Read more...] about The Dangers of “Being Competitive” with Your Pricing
In case you missed my Instagram story yesterday (it's linked as the first highlight called "Calls Blocked", also be sure to give me a follow on IG if you haven't), I talked about a super-common …
[Read more...] about Sales trainer gets a taste of his own medicine
My oldest son Cannon is 9, which means he’s playing in his first season of “real baseball.” What do I mean by that? He’s played ball for 4 years, but until this point, it’s been in a highly …
[Read more...] about ⚾️ The Big League Hitter’s Guide to Booking More Consults