Articles

Why I’m So Bullish on SMS (HOTWORX conclusion)

If you saw my message yesterday, you already know I didn’t die when I tried high-intensity cardio in a sauna. (And if you didn’t, catch up here). And no, I’m not describing some hair-brained, …

[SMS Screenshot] What did I actually say?

Quick quiz today, but first… What do you call high-intensity interval workouts in a 130-degree sauna? Torture? Bliss? “What is required” for peak physical performance? Ridiculous? It has a …

Marketing lessons learned from lapses in lawn maintenance

Quick story: Let’s talk about my new Weed Eater. (I’m sure you’re on the edge of your seat to see where this is gonna go…) Actually, let's talk about the process of buying my new Weed …

Does “Price Transparency” do more harm than good?

“Transparency” is a big buzz word in marketing and sales these days. And it seems like a great idea. Be up front with your pricing. If someone asks for price, give it to them. Transparency for the …

Focus your team on The Job not just “their job” (common mistake)

One of our primary areas of focus is working with clients to build the Who, What, When, Where and Why of their outreach processes with prospective patients. A lead comes in to the practice - What …