Articles

Where to spend your money and attention? (Quick reminder)

With so many ways to advertise these days, it can be easy to get distracted, overwhelmed or just generally off-course in how you allocate your marketing time and money. Let’s look at 10-second way …

Solving “speed-to-lead” for nights and weekends

Happy Monday! Being that it’s the start of a new week, there’s a good chance you had a number of prospects submit contact forms and self-tests on your website over the weekend. I’ve talked numerous …

Did they post this for me?

I'm down here in the Alamo City about to spend the day with one of the best refractive practices in the biz. (the San Antonio LASIK experts at Parkhurst NuVision in case there was any question). I …

Why I’m So Bullish on SMS (HOTWORX conclusion)

If you saw my message yesterday, you already know I didn’t die when I tried high-intensity cardio in a sauna. (And if you didn’t, catch up here). And no, I’m not describing some hair-brained, …

[SMS Screenshot] What did I actually say?

Quick quiz today, but first… What do you call high-intensity interval workouts in a 130-degree sauna? Torture? Bliss? “What is required” for peak physical performance? Ridiculous? It has a …