Troy Cole
Sales Coaching for Refractive & Cataract Surgery Teams
Quick story: Let’s talk about my new Weed Eater. (I’m sure you’re on the edge of your seat to see where this is gonna go…) Actually, let's talk about the process of buying my new Weed …
[Read more...] about Marketing lessons learned from lapses in lawn maintenance
“Transparency” is a big buzz word in marketing and sales these days. And it seems like a great idea. Be up front with your pricing. If someone asks for price, give it to them. Transparency for the …
[Read more...] about Does “Price Transparency” do more harm than good?
One of our primary areas of focus is working with clients to build the Who, What, When, Where and Why of their outreach processes with prospective patients. A lead comes in to the practice - What …
[Read more...] about Focus your team on The Job not just “their job” (common mistake)
Quick reminder there are millions of people in this world who would benefit from your surgical expertise. But there’s only one of YOU. You can’t possibly help everyone. You have to pick and choose …
[Read more...] about You Qualify Your Patients (not the other way around)
Who’s the best surgeon in your city? Hoping your answer is you / your practice. But are there other practices that… Aren’t as good as you? Don’t offer the same breadth and quality of …
[Read more...] about Who is guarding the hen house? (protect your patients)