Troy Cole
Sales Coaching for Refractive & Cataract Surgery Teams
If you want to book more treatments, then do more follow-up with non-converted leads (especially fresh ones). Last week I was coaching a client on follow-ups. We’re installing new systems for …
[Read more...] about “I don’t want to annoy prospective patients.” Try this…
You know the problem with happy patients? They go back to their lives, happy as can be. Which doesn’t sound bad, at least not for them. But it’s a problem for you. Happy patients forget about …
[Read more...] about A Simple Tool to Stoke the Fire for Long-Term Referrals from Happy Patients
Prospective patients love this excuse. Don't fall for it... 👉 Curious if you’ve ever experienced this… You wake up in the morning and realize you don’t have much going on. Clear calendar. No …
A few weeks ago, I shared my insights from coaching my oldest son in kid-pitch baseball for the first time - 3 important mindset shifts for surgical counselors. I also coach my younger son’s …
Having worked with hundreds of practices over the last 17 years, almost every patient conversion challenge can be traced back to one thing - confusion. Confusion about: Price Value …