• Skip to primary navigation
  • Skip to main content
Troy Cole

Troy Cole

Sales Coaching for Refractive & Cataract Surgery Teams

  • About
    • Client Wins
  • Free Gift
  • Products
  • Sales Coaching
  • Podcast
    • Most Recent
    • View All Episodes
  • Articles
    • Most Recent
    • Best Of
  • Contact

Articles

No one is “just browsing”

Prospective patients love this excuse. Don't fall for it... 👉 Curious if you’ve ever experienced this… You wake up in the morning and realize you don’t have much going on. Clear calendar. No …

[Read more...] about No one is “just browsing”

Why we must play a Complete Game

A few weeks ago, I shared my insights from coaching my oldest son in kid-pitch baseball for the first time - 3 important mindset shifts for surgical counselors. I also coach my younger son’s …

[Read more...] about Why we must play a Complete Game

A confused mind never buys

Having worked with hundreds of practices over the last 17 years, almost every patient conversion challenge can be traced back to one thing - confusion. Confusion about: Price Value …

[Read more...] about A confused mind never buys

4 Natural Ways to Build Rapid Rapport

Building rapport is key to gaining trust with prospective patients. When prospects are comfortable and trust you, the booking process becomes that much easier. But how do you do it without …

[Read more...] about 4 Natural Ways to Build Rapid Rapport

Use This Simple Mindset Shift for More Confidence with Prospective Patients

One of the most common mental roadblocks we see during our sales training bootcamps: students who don’t want to “bother” their prospective patients. This desire from good place - of course we don’t …

[Read more...] about Use This Simple Mindset Shift for More Confidence with Prospective Patients

  • « Go to Previous Page
  • Page 1
  • Interim pages omitted …
  • Page 21
  • Page 22
  • Page 23
  • Page 24
  • Page 25
  • Interim pages omitted …
  • Page 52
  • Go to Next Page »

Troy Cole

Copyright © 2025 · Monochrome Pro On Genesis Framework · WordPress · Log in

  • About
  • Free Gift
  • Products
  • Sales Coaching
  • Podcast
  • Articles
  • Contact