Articles

Being in your own head = Being in your own way

I’ve learned so much in the first few months coaching my oldest (age 9) in his first year of kid-pitch baseball. One of the most rampant challenges among athletes of this age - Overthinking. As a …

Crucial reminder from Apple’s latest hit show

One of the new hit shows on Apple TV+ is the Ben Stiller-produced Severance. It’s a psy-fi-ish drama about a mysterious company that requires certain employees to “sever” their work life from the …

Is your practice getting “Amazon’d”? How to Tell If You’re Accidentally Marketing for Your Competition

I saw a product demo video on Instagram last week for a caulking tool. (I have a couple of small home improvement projects going on, and I’m sure Instagram knows that, so they show me relevant …

”Alexa Mode” is costing you new patients right now

On a training call yesterday, I helped a young lady break out of what I call “Alexa Mode.” For 95% of the practices we secret shop, the person on the phone (whether it’s a consult scheduler or a …

Don’t Forget to Market to This Audience

Quick reminder - make sure you don’t overlook marketing to the most important “audience” in your practice growth strategy: Continually market to your own team. If you want your patients to …