Articles

”Alexa Mode” is costing you new patients right now

On a training call yesterday, I helped a young lady break out of what I call “Alexa Mode.” For 95% of the practices we secret shop, the person on the phone (whether it’s a consult scheduler or a …

Don’t Forget to Market to This Audience

Quick reminder - make sure you don’t overlook marketing to the most important “audience” in your practice growth strategy: Continually market to your own team. If you want your patients to …

This Grandpa Destroyed Me in Racquetball

I was catching up with a TCU buddy last week, and somehow the convo turned to a racquetball tournament we played our sophomore year. Nothing overly official - just a competition organized by the …

The Dangers of “Being Competitive” with Your Pricing

I was advising a new client last week on pricing strategy. Our philosophy at LogiCole Consulting: pricing is a positioning tool. We work with our clients to help them charge premium prices that are …

Sales trainer gets a taste of his own medicine

In case you missed my Instagram story yesterday (it's linked as the first highlight called "Calls Blocked", also be sure to give me a follow on IG if you haven't), I talked about a super-common …