Marketing Strategy for Refractive Surgeons
Taking today to follow-up on last week’s sales-related essay, which elicited some interesting responses. (If you missed it, check it out here) I even had someone reply, “I don’t think I’ve ever …
[Read more...] about The 3-step sales process you’re using (and don’t even know it)
Recently a practice told me “We don’t like the S word - Sales. We don’t believe in selling, and we don’t use that word here.” Yeah, OK. They wanted to talk to me because their surgery …
[Read more...] about “We don’t use the word ‘sales’ in our practice…”
Freshly blended episode of the Refractive Mavericks Podcast to start your month. This one falls under the umbrella of “ways you can stack surgery volume without throwing boatloads of cash at …
[Read more...] about (VIDEO) When No-Shows Go 👇, Revenue Goes 👆
Quick note for you today on one simple change to help you book more consults: Use names. I’ve secret shopped several practice websites recently. The reason is to see how quickly someone …
[Read more...] about Simple Sales Tactic to Book More Consults: Use Names.
I have a lot of kids. I asked them the other night, "What should we eat for dinner?" One of them said, "Ice Cream!" Why? Why would she say something that bizarre? Because she's a little kid …
[Read more...] about Stop allowing your prospects to eat ice cream for dinner.