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Troy Cole

Troy Cole

Sales Coaching for Refractive & Cataract Surgery Teams

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Articles

⚾️ The Big League Hitter’s Guide to Booking More Consults

My oldest son Cannon is 9, which means he’s playing in his first season of “real baseball.” What do I mean by that? He’s played ball for 4 years, but until this point, it’s been in a highly …

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No, Your Patients Do Not Need Options

I placed an Amazon order for 5,000 sheets of printer paper yesterday. (I'm sure you're on the edge of your seat already...) As you can imagine, Amazon has hundreds of different printer paper …

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Olympics Lesson – Preserve Your Prospects’ Momentum

Susan and I were soaking up the Olympics last night, and one of the featured events was the Men's Alpine Skiing competition. As these guys were traveling a death-defying 80+ mph on skis (which is …

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How to Avoid This Critical “Efficiency Mistake”

“Lemme know when my drugs get here,” I tell Susan. Always around the last couple days of the month, which is when my subscription ships. They aren’t really drugs. Far from it actually. The box …

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This 1 Aspect of Practice Growth (is completely different from bodybuilding)

I hope your holiday season has been excellent. I’m not 100% sure why, but I’m incredibly excited and bullish on 2022. Maybe because ‘rona seems like it’s finally getting under control (whatever …

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Troy Cole

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