Marketing Strategy for Refractive Surgeons
Just wrapped up a 🔥 training session for the practices in our E3 Conversion System Bootcamp. It was our highest attended training call to date, and the topic we covered? Pricing. It's #1 most …
[Read more...] about *This* training session topic got our highest attendance
Continuing the convo I started last week and continued yesterday, let’s get 100% clear what it means to “sell” in the context of elective treatments. When you hear me say “Sell your treatments” …
[Read more...] about Sales vs. Communications – is there even a difference?
Taking today to follow-up on last week’s sales-related essay, which elicited some interesting responses. (If you missed it, check it out here) I even had someone reply, “I don’t think I’ve ever …
[Read more...] about The 3-step sales process you’re using (and don’t even know it)
Recently a practice told me “We don’t like the S word - Sales. We don’t believe in selling, and we don’t use that word here.” Yeah, OK. They wanted to talk to me because their surgery …
[Read more...] about “We don’t use the word ‘sales’ in our practice…”
Freshly blended episode of the Refractive Mavericks Podcast to start your month. This one falls under the umbrella of “ways you can stack surgery volume without throwing boatloads of cash at …
[Read more...] about (VIDEO) When No-Shows Go 👇, Revenue Goes 👆