• Skip to primary navigation
  • Skip to main content
Troy Cole

Troy Cole

Sales Coaching for Refractive & Cataract Surgery Teams

  • About
    • Client Wins
  • Free Gift
  • Products
  • Sales Coaching
  • Podcast
    • Most Recent
    • View All Episodes
  • Articles
    • Most Recent
    • Best Of
  • Contact

Articles

No, the Patient Does Not Come First

Time to address a trope in medical care (and business in general): This idea that “The customer is always right” or “The customer always comes first.” (Or in your case, the patient) Of course we …

[Read more...] about No, the Patient Does Not Come First

The boring thing works (so do more boring)

An update on my physique competition prep… I’ve mentioned how my trainer talked me into doing a physique competition. In case you haven’t been opening my emails (your loss) I’ve got t-minus 3.5 …

[Read more...] about The boring thing works (so do more boring)

This question surprised me (but I’m so glad she asked…)

I’m not a therapist, but I play one on Zoom… One of my favorite parts of our Team Development coaching programs - the Office Hours calls. These are Zoom meetings we host multiple times a week, and …

[Read more...] about This question surprised me (but I’m so glad she asked…)

Sometimes you have to borrow belief

In case you aren't in the loop, I’m doing a physique competition in December. “You mean where you get on stage and prance around in a little speedo and a spray tan?” Sorta. Apparently the …

[Read more...] about Sometimes you have to borrow belief

Does your sales team need “money perspective”?

“Well… I feel like $8k for eye surgery is a big expense.” A client’s surgery scheduler shared this during a coaching call re: her conversions. She was having challenges booking surgeries, and now I …

[Read more...] about Does your sales team need “money perspective”?

  • « Go to Previous Page
  • Page 1
  • Interim pages omitted …
  • Page 25
  • Page 26
  • Page 27
  • Page 28
  • Page 29
  • Interim pages omitted …
  • Page 52
  • Go to Next Page »

Troy Cole

Copyright © 2025 · Monochrome Pro On Genesis Framework · WordPress · Log in

  • About
  • Free Gift
  • Products
  • Sales Coaching
  • Podcast
  • Articles
  • Contact