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Troy Cole

Troy Cole

Sales Coaching for Refractive & Cataract Surgery Teams

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Articles

A Fresh Approach to the “I Need to Talk to My Spouse” Excuse

As much as you would love to book 100% of the prospects who come to your office for a consultation, common roadblocks keep this from happening. One of the most frequent objections - “This all …

[Read more...] about A Fresh Approach to the “I Need to Talk to My Spouse” Excuse

Simple 3-Step Formula for Bringing a New Refractive Procedure to Market (and Enraging Your Competitors in the Process)

One of the most exciting parts of healthcare marketing is the constant introduction of new technology and treatment options. Every year, the FDA approves new options for patients, and I strategize …

[Read more...] about Simple 3-Step Formula for Bringing a New Refractive Procedure to Market (and Enraging Your Competitors in the Process)

[SCRIPT] How to Show Refractive Patients You’re the Best Value (Without Deep Discounting)

The "How Much Is It?" question is such a pain. But it comes up more than any other question from prospective patients. This is why I spend an inordinate amount of time working with my clients on …

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Turn SolutionReach Into a Google Review Machine

You hear all the time how important it is to have 5-star patient reviews on sites like Google, Yelp, Healthgrades and more. But when it comes to actually getting patients to leave awesome reviews …

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4 Simple Tricks to Double Engagement on Your Refractive Practice’s Facebook Posts

Think about the last time you shared a post on your practice’s Facebook page, and you’re pretty sure it was awesome… but it just didn’t get the engagement you were hoping for. Maybe it’s a new blog …

[Read more...] about 4 Simple Tricks to Double Engagement on Your Refractive Practice’s Facebook Posts

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Troy Cole

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