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Troy Cole

Troy Cole

Sales Coaching for Refractive & Cataract Surgery Teams

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Articles

4 Simple Tricks to Double Engagement on Your Refractive Practice’s Facebook Posts

Think about the last time you shared a post on your practice’s Facebook page, and you’re pretty sure it was awesome… but it just didn’t get the engagement you were hoping for. Maybe it’s a new blog …

[Read more...] about 4 Simple Tricks to Double Engagement on Your Refractive Practice’s Facebook Posts

How to Keep Your Refractive Practice From Leaking $1.38 Million in New Patient Revenue This Year

On my short list of major pitfalls to avoid in business, leaking profits is pretty close to the top. But I see it so often with practices, and the type of major profit leaks I’m talking about are …

[Read more...] about How to Keep Your Refractive Practice From Leaking $1.38 Million in New Patient Revenue This Year

3 Authority “Hacks” that Shortcut Your Rise to Refractive Domination in Your City

When you cut through the clutter, my clients have one simple goal: They want to be the Obvious Choice. Once people start to see you as an obvious choice to their problem, magic starts to …

[Read more...] about 3 Authority “Hacks” that Shortcut Your Rise to Refractive Domination in Your City

It’s Not About Reviews for Your Refractive Practice, It’s About Your Reputation

Why do I put such emphasis on curating so many 5-star reviews from happy patients? Truth is, it's not about your reviews. It's about your reputation. Here's what I mean: We live in an …

[Read more...] about It’s Not About Reviews for Your Refractive Practice, It’s About Your Reputation

The Simple, 4-Step System to Attract 30+ New Refractive Patient Leads Each Month

Let's get tactical, shall we? Today I am sharing a method you can use to attract 30+ high-quality leads to your medical or dental practice. This isn't expensive, nor is it complicated. In fact, …

[Read more...] about The Simple, 4-Step System to Attract 30+ New Refractive Patient Leads Each Month

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Troy Cole

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