Articles

3 Simple Ways To Reframe Your Refractive Offering And Attract New Patients

One challenge that constantly faces your sales team - how best to “frame the presentation” of your offerings. While there's no need to reinvent the wheel, it can be useful to present the wheel in …

Last Practice Standing: Retargeting in Action to Convert More Leads

Retargeting is my favorite tool right now for a multitude of reasons I will describe in this section. Like we’ve discussed, converting site visitors to actual leads can be quite the project. Part …

Gwen Stefani Made Me Watch a Commercial

Want to dominate your market in the next decade? Attention is the name of the game. Keep a close eye on the transformation that takes place in the media and how big companies are coming up with …

3 Tools to Supercharge Your Refractive Practice Website

Your website is the hub of your practice online. It's also foundational to your patient generation success in the digital era. Maybe you have a beautiful site that looks great on mobile - …