Articles

[Lessons from Snowmageddon] Hidden leaks are expensive.

As you may know, last week was Snowmageddon here in Texas. Now that we’re out of the sub-freezing temperatures, I’m sharing a few observations and notes from 3 days without power, water or …

DFY FAQs – Answers about done-for-you virtual consults

A couple of days ago, I shot you this email going over the #1 virtual consult “road block” all practices face. In case you missed it, the road block is about logistics. Many practices understand the …

[VIDEO] Solving the one virtual consult “road block” all practices face

Last week, I emailed you about the 4 myths surrounding virtual consults. In case you missed that one, you can check it out here. (Be sure to read it if you didn't. It’s worth 5 minutes of your …

The 4 Virtual Consult myths holding practices back

The team at Zeiss ask me to do an interview on their podcast (the episode is 🔥🔥 by the way. I’ll shoot you a message once it’s live). The topic of virtual consultations came up. While we’re …

How Getting More Patients is Like Baking a Cake

Refractive surgeons reach out to me when they decide they want to do more surgeries. And usually, they tell me something like: “We need more marketing.” “We need better marketing.” “We need …