Marketing Strategy for Refractive Surgeons
A number of folks enjoyed the email I sent a couple weeks ago re: the marketing placemat from my Toyota dealership. (Check it out here if you missed it - Mimic This “Positioning Placemat” from my …
[Read more...] about Swipe this “reframe” from a desk chair site
Was visiting a practice last week, and we were talking about the “business” of medicine and how to connect it to patient care. Because of course we all love what we do in this industry, but your …
[Read more...] about Don’t Forget: They’re people, not numbers
Writing this at 30,000 feet, on a flight en route back to TX from a 3-day shadowing / coaching engagement in Scottsdale. Looking forward to getting back to the cooler TX weather (Never thought I'd say …
[Read more...] about These 4 “Belief Challenges” may be costing you patients right now
We were enjoying pool time with friends recently (because what the heck else are you supposed to do in Texas in July?), and the topic turned to sales. The question: Is "sales" a skill that can be …
[Read more...] about Can SALES be taught? (or are people just “born with it”…?)
I was coaching a new client last week on the need for speed in his growing practice. He was faced with a software decision that should have been made weeks prior, and we discussed the options and why …