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Troy Cole

Troy Cole

Sales Coaching for Refractive & Cataract Surgery Teams

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Articles

It’s Hunting, Election and CATARACT season…

When people ask where we go dove hunting for opening weekend every year, I tell them Abilene. It’s a small city about 150 miles west of Fort Worth. But truthfully, we hunt in a tiny town outside of …

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Who is actually responsible for “selling” in your practice?

One benefit of working deeply with refractive practices across the country (and having a network of rockstar industry folks): we get a great vantage point to identify trends and arising …

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Harder, Better, Faster, Stronger (musical lead followup)

Everyone thinks Kanye wrote it. Well, not everyone. But a lot of folks. Yeezy released “Stronger” on his third studio album Graduation, which dropped in 2007. The familiar tune can be heard in …

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Comparison is the Thief of Sales

Got a knock on my door Monday from two dudes who look like they just came from a Trump rally. I was curious, so I answered. Figured they might be registering folks to vote or something. Nope. They …

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Efficiency lesson from the world’s biggest TikTok personality

You may not know the name Khaby Lame, but you’ve more than likely seen his videos. With more than 250 million followers across TikTok, YouTube and Instagram, it’s virtually impossible to get on …

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Troy Cole

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