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Troy Cole

Troy Cole

Sales Coaching for Refractive & Cataract Surgery Teams

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Articles

Harder, Better, Faster, Stronger (musical lead followup)

Everyone thinks Kanye wrote it. Well, not everyone. But a lot of folks. Yeezy released “Stronger” on his third studio album Graduation, which dropped in 2007. The familiar tune can be heard in …

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Comparison is the Thief of Sales

Got a knock on my door Monday from two dudes who look like they just came from a Trump rally. I was curious, so I answered. Figured they might be registering folks to vote or something. Nope. They …

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Efficiency lesson from the world’s biggest TikTok personality

You may not know the name Khaby Lame, but you’ve more than likely seen his videos. With more than 250 million followers across TikTok, YouTube and Instagram, it’s virtually impossible to get on …

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Content is NOT King (but this is)

Guy working the counter at my gym made me feel like a total dumbass yesterday. Of course as a marketer and coach for high-profile, high-octane refractive and cataract practices, my first thought was …

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The Lululemon Copycat Approach (use this in your practice)

I’m an athleisure guy. On days I’m tooling around town or headed to the ballpark, I can be found rocking Legends Luka shorts and their Aviation tee, a Melin hat and a pair of Nike Pegasus running …

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Troy Cole

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