Articles

You Qualify Your Patients (not the other way around)

Quick reminder there are millions of people in this world who would benefit from your surgical expertise. But there’s only one of YOU. You can’t possibly help everyone. You have to pick and choose …

Who is guarding the hen house? (protect your patients)

Who’s the best surgeon in your city? Hoping your answer is you / your practice. But are there other practices that… Aren’t as good as you? Don’t offer the same breadth and quality of …

“I don’t want to annoy prospective patients.” Try this…

If you want to book more treatments, then do more follow-up with non-converted leads (especially fresh ones). Last week I was coaching a client on follow-ups. We’re installing new systems for …

A Simple Tool to Stoke the Fire for Long-Term Referrals from Happy Patients

You know the problem with happy patients? They go back to their lives, happy as can be. Which doesn’t sound bad, at least not for them. But it’s a problem for you. Happy patients forget about …

No one is “just browsing”

Prospective patients love this excuse. Don't fall for it... 👉 Curious if you’ve ever experienced this… You wake up in the morning and realize you don’t have much going on. Clear calendar. No …