Marketing Strategy for Refractive Surgeons
Quick note for you today on one simple change to help you book more consults: Use names. I’ve secret shopped several practice websites recently. The reason is to see how quickly someone …
[Read more...] about Simple Sales Tactic to Book More Consults: Use Names.
I have a lot of kids. I asked them the other night, "What should we eat for dinner?" One of them said, "Ice Cream!" Why? Why would she say something that bizarre? Because she's a little kid …
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My boys and I have been enjoying some of the March Madness basketball games the last couple of weeks. Sunday night, we watched 11th seed UCLA beat 2 seed Alabama to go to the Elite 8. Alabama …
My oldest son is 8. Which is a fun age because we can start doing more “guy” things together. We can actually play catch with a baseball or football. He’s helpful when we do projects around the …
[Read more...] about Refractive Surgery’s “Rocky III” Moment
Question from a reader last week: “It’s now clear to me that virtual consults have a role in growing our refractive volume. My thing is, we don’t want virtual consults to cannibalize the pool …
[Read more...] about “Will virtual consults cannibalize my in-office consults?”