Marketing Strategy for Refractive Surgeons
One of the most fascinating and useful things to study in business - the fall of huge companies. Think of the companies that dominated their industries for years - Kodak, Yellow Pages, …
[Read more...] about [VIDEO] The one thing that killed yellow pages, taxis and Blockbuster
It’s 72 degrees and the sun is shining in North Texas! Starting to finally feel like baseball season. In fact my tee ball team - the Rockies - had our first scrimmage last night, a big win …
[Read more...] about Mask Mandates End in TX (what I’m doing differently)
Another lesson from last week’s insane cold snap in Texas, which took our temps below zero and knocked out our power, heat and water for 3 days. ===================== Pivot if you want to …
[Read more...] about [Lessons from Snowmageddon] Pivot if you want to Prosper.
As you may know, last week was Snowmageddon here in Texas. Now that we’re out of the sub-freezing temperatures, I’m sharing a few observations and notes from 3 days without power, water or …
[Read more...] about [Lessons from Snowmageddon] Hidden leaks are expensive.
A couple of days ago, I shot you this email going over the #1 virtual consult “road block” all practices face. In case you missed it, the road block is about logistics. Many practices understand …
[Read more...] about DFY FAQs – Answers about done-for-you virtual consults