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Troy Cole

Troy Cole

Sales Coaching for Refractive & Cataract Surgery Teams

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Articles

A Sales Lesson from My Favorite Band in the World

Last night, I went to a concert for a band you’ve probably never heard of... I’ve seen these guys 15ish times over the last 20 years. They never fail to put on a great show. They're called Less …

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Customer Service Q: Are Great Results Good *Enough*?

This week, we’ve talked about bad customer service (at water parks and other places) and what good customer service feels like (with Carlos at our favorite Mexican food joint). To wrap up this …

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What Good Customer Service *Feels* Like

I couldn’t believe Carlos had never waited on us before. We go to Gloria’s - a regional South American / Mexican food restaurant - probably once a month-ish. (Their steak fajitas are on point, …

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The Customer Service Bar is *so* low these days…

The customer service bar is so low these days... My 3-year-old could hop over it on one foot. Surely I'm not the only one seeing this. Have you noticed how great customer service just… isn’t …

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Sick of prospects “Shopping Around”? Read this…

I recently onboarded a new client who was complaining of people in their market “shopping around” for vision correction. People who didn’t seem serious. Only asked about price. Didn’t want to book …

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Troy Cole

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