Articles

This is not a bug of good marketing. It’s a feature.

We’re not at batting practice anymore, Toto… A strange thing happens when a practice gets their marketing dialed in. (I’m helping a client work through this now, and it's always a good …

[VIDEO] Understaffed? Use this specific metric to maximize surgery revenue

As you may know, my colleague and friend Michael King is a data nerd. I'm talking beyond the normal numbers like leads, consults, conversions, surgery eyes booked, etc. He geeks out on digging …

This training session topic got our highest attendance

Just wrapped up a 🔥 training session for the practices in our E3 Conversion System Bootcamp. It was our highest attended training call to date, and the topic we covered? Pricing. It's #1 most …

Sales vs. Communications – is there even a difference?

Continuing the convo I started last week and continued yesterday, let’s get 100% clear what it means to “sell” in the context of elective treatments. When you hear me say “Sell your treatments” …

The 3-step sales process you’re using (and don’t even know it)

Taking today to follow-up on last week’s sales-related essay, which elicited some interesting responses. (If you missed it, check it out here) I even had someone reply, “I don’t think I’ve ever …