Troy Cole
Sales Coaching for Refractive & Cataract Surgery Teams
In the last message, we talked about the "limiting beliefs" around money, and how those show up as roadblocks when booking high-ticket patients. We’re gonna wrap up talking about projection. So …
[Read more...] about Projection (Ricky Bobby shouldn’t do it, neither should you)
If you’ve ever done a new office build (or even a big renovation), you know what a process it is. I’m working with several practices right now that either recently completed a new office build, or …
[Read more...] about You designed a beautiful office, now do *this* 👇
Happy Monday! Let’s keep rocking through our recommendations for 2021, yeah? One of the most popular essays in recent history was my piece on raising prices. Some folks responded positively, and …
[Read more...] about Are your patients flying first class or coach?
Excellent feedback on yesterday’s email about selling with conviction and building a strong mindset. "Agree 100%. This is about all we talk about internally." "Love this!" "Nothing is more …
[Read more...] about The #1 “Limiting Belief” plaguing your sales team (let’s talk dollars)
Sales was a hot topic at our Nashville mastermind. Not sales tactics and scripts. More about having the right mindset when selling your services. The importance of selling with conviction vs. …
[Read more...] about Teach your salespeople *this* and prosper