Articles

[VIDEO] The Only Price Comparison Your Prospects Should Make

It's typical for patients to make price comparisons when considering your services. In fact, the idea of comparing prices (and comparison in general) is hard-wired into us. It's at the core of any …

[VIDEO] Patient Pushback on Your Pricing? Create the Apples vs. Oranges Frame

"Geez, you guys are expensive!" If you have patients pushing back on your pricing, there's a good chance it's because they're drawing the wrong comparison. In this short video, I explain how the …

”If I want to compete, I have to offer mass discounts.”

Tyrone “Muggsy” Bogues is the shortest man to ever play in the NBA. Dude was a mere 5 foot 3 inches tall. At that height, the idea of playing basketball even in high school - much less in the …

Is Your Practice in a Whole Different League?

Ritz-Carlton and Motel-6 are both essentially hotels. But they are in completely different leagues. If you need the cheapest place to stay for a night, Motel-6 is your choice. If …

Get Creative and Monetize Your Assets (Major League Baseball did)

Pro baseball is back-ish. If you’ve caught any of the MLB games on TV, you’ve noticed one feature conspicuously missing: The fans. Like the NBA and other pro sports leagues, Major League …