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Troy Cole

Troy Cole

Sales Coaching for Refractive & Cataract Surgery Teams

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Articles

Don’t forget to protect your *patients’* inputs as well…

Great feedback on yesterday’s message about protecting your inputs. In case you didn’t see it - I talked about staying away from the toxicity that political ads, the “news” and social media …

[Read more...] about Don’t forget to protect your *patients’* inputs as well…

Quick reminder to “Protect your inputs” this week

Had to take my truck for a quick service job this morning at the Toyota dealership. I drop it off and head into their nicely appointed waiting area. The TV is showing the morning news. I’m …

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Why Day 4 of My New “Meal Plan” is always the worst…

We just started a 6-week challenge at our gym (so we can get our beach bodies ready for... Thanksgiving? whatever.)The challenge program includes daily workouts and a specific meal plan.Here's what …

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[VIDEO] Being Considerate vs. Being Afraid (Costing you patients)

"Are we like your worst-case scenario?" That's what a new client asked me during our intro call on Wednesday. She reached out to me because their sales process was pretty... broken. No …

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Who won the debate? (A sales lesson on reality)

In case you didn’t watch the recent Vice Presidential debate, you might be confused on who “won.” (If ‘winning’ is even a thing for a debate like this) Depending on where you check your …

[Read more...] about Who won the debate? (A sales lesson on reality)

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Troy Cole

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