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Troy Cole

Troy Cole

Sales Coaching for Refractive & Cataract Surgery Teams

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[VIDEO] Being Considerate vs. Being Afraid (Costing you patients)

"Are we like your worst-case scenario?" That's what a new client asked me during our intro call on Wednesday. She reached out to me because their sales process was pretty... broken. No …

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Who won the debate? (A sales lesson on reality)

In case you didn’t watch the recent Vice Presidential debate, you might be confused on who “won.” (If ‘winning’ is even a thing for a debate like this) Depending on where you check your …

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How Floyd Mayweather would handle the “Spouse Objection”

Floyd Mayweather is considered one of the greatest boxers in history. In his professional career, he's amassed 50 wins and no losses, with 27 knockouts. And belts. Lots of belts. One …

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Solve Your Most Common Sales Issues First

I wanna get practical with you today, my friend. Let’s talk about which sales objections you should actually work to solve. "You mean I shouldn't try to solve them all?" Nope. Because …

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Money Loves Speed (A Sales Lesson)

Writing to you today from somewhere between Rosemary Beach, FL and Fort Worth, TX. Our late-May beach vacation got pushed back to September (thanks, COVID). 4 sunshine-y days bookended a 3-day …

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Troy Cole

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