Articles

COVID Created a Massive New Pt Opportunity Around This

The pandemic forced consumers to change behavior. And I’m not talking about the masks and social distancing. I’m talking about the transition to home-centric consumerism. Things like virtual …

Podcast: 16 – 5 Ways to Book More Online Leads Using the “Instant Recon” Method

Did you know the online leads your practice receives actually come along with additional, valuable info you can use to convert more of your leads into consults? We call this extra info "Instant …

3 Ways to Use Signals: The Stealthy Form of Persuasion

Are you familiar with the term 'Concert Rider?' Any time a performer is on tour, they have a Rider they provide to the venues where they are playing. The Rider includes a (sometimes long and …

Podcast: 15 – The 2 Biggest Problems with Price Shoppers

"Do you guys do $250 LASIK?" Price shoppers abound when competitors market based on price. In this "In the Wild" episode, we cover the 2 biggest problems with price shoppers (both related to a lack of …

Podcast: 14 – 3 Habits to Connect with More Internet Leads

In today's "In the Wild" Episode (out on a walk immediately following a client call), I share the "3 Ps" - 3 simple habits that will help you turn more of your online leads into consults. Subscribe …