The fine folks at CRSToday Magazine asked me to write a cover story about social media marketing for refractive practices. When I’m talking to practices about all the different aspects of …
Articles
Bryson breaks all the “rules” (and you can too)
If you’re a fan of pro golf, then you’re probably aware that Bryson DeChambeau (day-SHAM-bo) won the U.S. Open this weekend. If you’re not a golf fan (or if you’re not up to speed on the quirks of …
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”What if a caller asks a question I can’t answer?”
This question comes up often, including on a training call last week. You need to know how to deal with it. It’s typically from someone on the phone team, usually a newer team member who is …
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[VIDEO] The Only Price Comparison Your Prospects Should Make
It's typical for patients to make price comparisons when considering your services. In fact, the idea of comparing prices (and comparison in general) is hard-wired into us. It's at the core of any …
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[VIDEO] Patient Pushback on Your Pricing? Create the Apples vs. Oranges Frame
"Geez, you guys are expensive!" If you have patients pushing back on your pricing, there's a good chance it's because they're drawing the wrong comparison. In this short video, I explain how the …
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