Articles

[VIDEO] Patient Pushback on Your Pricing? Create the Apples vs. Oranges Frame

"Geez, you guys are expensive!" If you have patients pushing back on your pricing, there's a good chance it's because they're drawing the wrong comparison. In this short video, I explain how the …

”If I want to compete, I have to offer mass discounts.”

Tyrone “Muggsy” Bogues is the shortest man to ever play in the NBA. Dude was a mere 5 foot 3 inches tall. At that height, the idea of playing basketball even in high school - much less in the …

Is Your Practice in a Whole Different League?

Ritz-Carlton and Motel-6 are both essentially hotels. But they are in completely different leagues. If you need the cheapest place to stay for a night, Motel-6 is your choice. If …

Get Creative and Monetize Your Assets (Major League Baseball did)

Pro baseball is back-ish. If you’ve caught any of the MLB games on TV, you’ve noticed one feature conspicuously missing: The fans. Like the NBA and other pro sports leagues, Major League …

[VIDEO] Making patients comfortable to come into the office during COVID-19

I’m keeping a close eye on what’s happening with Round 2 of COVID restrictions. Separating fact from fiction is hard. Are cases really spiking? Are re-tested people being double-counted as new cases? …