Marketing Strategy for Refractive Surgeons
We tend to want to be as efficient as possible in our businesses. But sometimes, it helps to be *inefficient* and do the unscalable things that turn prospects into patients, and patients into …
[Read more...] about Podcast: 09 – Do These 5 Unscalable Things to Earn Patients for Life
This is not an essay about long wait times. (In case you thought that’s where I’m going with this…) Yes, long waits are a signal to your patients that you don’t value their time. And since time …
[Read more...] about Do You Really Respect Your Patients’ Time? Then Avoid This Common Mistake
Your email alert dings. You’ve Got Mail! (remember when that was a thing?) Ah look at this! A new Google review. Let's open it right up and see what praises someone has digitally heaped …
We think if we give our patients enough information, they will make a good decision. But information is only half the battle. Today, we talk about the other 50% of the equation, to make your practice …
[Read more...] about Podcast: 08 – Information is Not Enough. Your Patients Need *This*
Practice marketing ideas can arise from unlikely places. Today's comes courtesy of the Pirate Adventures on the Chesapeake in Annapolis, MD. Visiting family on the East Coast earlier this …
