Articles

Joe Rogan Reminds Us – People Don’t Know What You Do

Joe Rogan (Comedian, UFC commentator, former Fear Factor host) has one of the best podcasts around. Millions of people tune in every week to hear his interviews with presidential candidates, pro …

Market Like a Political Operative

Just a heads up - This is not a political note. I’m not worried about which political ‘team’ you’re on. (Ideally we wouldn't have teams and could deal with issues based on merit, but that’s an …

COVID Created a Massive New Pt Opportunity Around This

The pandemic forced consumers to change behavior. And I’m not talking about the masks and social distancing. I’m talking about the transition to home-centric consumerism. Things like virtual …

Podcast: 16 – 5 Ways to Book More Online Leads Using the “Instant Recon” Method

Did you know the online leads your practice receives actually come along with additional, valuable info you can use to convert more of your leads into consults? We call this extra info "Instant …

3 Ways to Use Signals: The Stealthy Form of Persuasion

Are you familiar with the term 'Concert Rider?' Any time a performer is on tour, they have a Rider they provide to the venues where they are playing. The Rider includes a (sometimes long and …