Marketing Strategy for Refractive Surgeons
It's easy to focus on scripts and word tracks, but your *energy and excitement* are even more powerful persuasion tools to help you book consults and surgeries. In this episode, we talk about why and …
[Read more...] about Podcast: 07 – Energy: One of the Most Powerful Persuasion Tools on the Planet
"The Right Answer Trap" is an easy yet costly mistake to make on the phone. In this episode, I explain what it is, and what to do instead. Subscribe in iTunes | Subscribe in …
[Read more...] about Podcast: 06 – Avoid the “Right Answer Trap” on the Phone
In the last few of weeks, I’ve seen ads from 2 different parts of the country offering the same promotion: Buy One, Get One LASIK Surgery. aka BOGO LASIK. Pay for your first eye, …
[Read more...] about Yes BOGO LASIK Works. Here are 8 Reasons That’s a Huge Problem.
I wouldn't call myself a Keith Urban fan. But when I was generously gifted a pair of tickets to his Dallas Arena show, I knew Susan and I should check it out. (Before I get into the …
When following up with your leads, the sooner the better, right? But do *minutes* really make a notable difference in your conversions? You might be surprised what the data shows... Subscribe …
[Read more...] about Podcast: 05 – How Fast to Follow-Up? If You’re Not First, You’re Last
