Marketing Strategy for Refractive Surgeons
In a minute, I’ll share an effective “mindset shift” to help any underperforming consult schedulers to up their conversions. But first… My oldest son (Cannon) hit his first grand slam last weekend. …
[Read more...] about A hitter’s approach to score more consults
I once asked world-class surgeon, long-time LogiCole client and close friend Greg Parkhurst, about what it takes to create such impressive surgical results for his patients. Because I’ve met many of …
[Read more...] about The Art and Science of Fanatical Patient Results
One of my dad’s favorite shows is Gold Rush on Discovery. It’s about commercial Gold miners trying to strike it big. I’ve watched it with him a couple times, but I tend to get frustrated with the …
I’m gonna make him an offer he can’t refuse.” - Don Corleone, The Godfather Had a conversation recently with a practice about their marketing, and I asked them “What kind of offers do you guys …
[Read more...] about Discounts vs. Offers (and what you should do)
Got an email from Zeiss Queen Carol-Anne this morning re: MedSpas. She and I had a great convo earlier this week about conversions, and she followed up this interesting screenshot from an article on …