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Troy Cole

Troy Cole

Sales Coaching for Refractive & Cataract Surgery Teams

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Articles

Saturday Night NOT Live…

I used to be a big Saturday Night Live fan back in the day. Now, not so much. Them making a funny sketch these days is about as rare as an Ebola outbreak. So instead of watching that tonight, you …

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How to “Sell Your Sawdust” in Your Practice

In the East Texas pinewoods where I grew up, lumber is big business. And there’s a term from the lumber industry called “Sell Your Sawdust” which very much applies to your practice as well. The idea …

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ICYMI Live in Chi (let’s run it back…)

Back in my late 20s, I was part of a secret pick-up basketball group. It was called “Hoop Club,” and every Thursday, we would meet at a gym in Dallas for a couple hours of b-ball. Now this was back …

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Those CareCredit videos I keep yapping about…

If you’ve read my last few messages, you've heard me tease our upcoming CareCredit Video Series on kicking butt at marketing, communication and sales. Michael King and I got together to rap about the …

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How to “Frack” for Surgery Patients

Being in Texas, I’ve got a lot of friends in the oil and gas business. I find it fascinating - all the moving parts that come together to get these substances out of the ground and into usable …

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Troy Cole

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