Marketing Strategy for Refractive Surgeons
In my last email, we talked about why the iPhone 15 is selling so well (despite the current economic factors) and the importance of building value. But who is responsible for building value with your …
[Read more...] about WHO “builds the value” in your practice? 🤔
The amazing Jean Moody at CareCredit invited me to speak to their Vision Thought Leadership Group of practice admins yesterday. We had an insightful group discussion, then I gave a presentation …
[Read more...] about How is the new iPhone selling? (Why it matters)
I started seeing ads for ARMRA colostrum products over a year ago. Finally decided to give them a try for the product’s reported positive affects on immunity, metabolic health, energy and more. I …
[Read more...] about [SCREENSHOT] lesson from my fave supplement co
“Well THIS looks familiar…” I thought to myself. While conducting research in a new market last week, I came across a LASIK self-test that looks eerily similar to one that our firm published last …
[Read more...] about They stole from me, and here’s what I’m doing about it
“Geez, you’re part of the problem!” I told Susan I wrote the following essay to send you today, and that 👆 was her immediate gut response to me. Apparently I'm promoting Taylor Swift's dating rumors, …
[Read more...] about It’s me, Hi, I’m the problem, it’s me. (apparently)