Troy Cole
Sales Coaching for Refractive & Cataract Surgery Teams
The shotguns are loaded, the mojo decoys have fresh batteries, and hunters across Texas are practically bouncing in their snake boots because today marks opening day of dove season. Mother Nature …
[Read more...] about Dove season (and THIS season) open today in Texas
Long-time subscriber and longer-time best friend Evan Hughes shared the following anecdote with me yesterday: ============= Hey dude, I just had a great customer service experience, wanted to …
[Read more...] about When Customer Service Becomes Your Best Marketing
So the Q2 Refractive Surgery Council report is out, and refractive numbers are down vs. Q2 2024. Again. For a lot of practices, EVO and RLE are UP, which is awesome. But I know you want more LASIK …
You know what's fascinating? Two people can sell the exact same thing but speak completely different languages. I'm watching this play out right now as we shop for pool companies. Four kids …
Both my sons and oldest daughter go to the same hitting coach, a former pro baseball player named Noah. The guy's schedule is packed. When he announces an opening for a lesson (which is rare), someone …
[Read more...] about Why “You do You” Works in Baseball and Sales