Marketing Strategy for Refractive Surgeons
I'm sitting here watching my son's tennis drills session and something weird just happened. For WEEKS now, I've been telling him to go low to high with his forehand. Literally, I've said it 50 …
[Read more...] about At work and at tennis: the messenger matters
There's a ton of hype in Major League Baseball right now about the Torpedo bat. Here’s one of 100 articles about it - essentially it’s a bat with less wood at the barrel end, and more in the middle, …
[Read more...] about Your communication cheat code (from Major League Baseball)
I watched a freakish 5'6" ten-year-old smash a home run this week. The same kid who couldn't hit the broad side of a barn just minutes before. What changed? His private hitting coach had …
"Troy, do you have any good sales scripts for X?" As a sales and communications coach for high-ticket elective surgery practices, I get this question on a semi-weekly basis. And while it makes …
[Read more...] about Master the Art of “Active Listening” to Book More Surgeries
Happy Friday and welcome to the almost-weekend. In case you couldn’t make the call on Wednesday where I “interviewed” Loryn Lyle (SILVR Agency Founder) on how to safely use “Internet Cookies” on …
[Read more...] about In case you missed our “Internet Cookies” call…