So the Q2 Refractive Surgery Council report is out, and refractive numbers are down vs. Q2 2024. Again. For a lot of practices, EVO and RLE are UP, which is awesome. But I know you want more LASIK …
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Pool Shopping vs. Personality Styles
You know what's fascinating? Two people can sell the exact same thing but speak completely different languages. I'm watching this play out right now as we shop for pool companies. Four kids …
Why “You do You” Works in Baseball and Sales
Both my sons and oldest daughter go to the same hitting coach, a former pro baseball player named Noah. The guy's schedule is packed. When he announces an opening for a lesson (which is rare), someone …
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Joe Dirt’s tip to book more surgeries
Welcome to FREEDOM WEEK, baby. Independence Day is Friday. So let's talk fireworks, hot dogs, and all things 'Merica this week. Today's lesson comes from the great American philosopher Joe …
AI can’t fold your laundry – or care about your people
Coming at you from a Laundromat in Weatherford, TX at 10:14 p.m. on Tuesday. Why? Because our 3-year-old “smart washer" outsmarted itself. 😑 My parents had a washer that lasted DECADES. They still …
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