Marketing Strategy for Refractive Surgeons
With Christmas a couple days out, I thought it appropriate to bring Jesus into the convo about Virtual Consults. Let's open our Bibles to John chapter 21... Here we find Jesus’ disciples on a …
[Read more...] about 🙏 What Would Jesus Do (about virtual consults)?
Work From Home has been all the rage this year. Data highlights on the current and forecasted Work-From Home (WFH) trends: 53% of U.S. telecommuters view flexible scheduling as the top benefit …
[Read more...] about Your Practice vs. No Pants (you don’t stand a chance)
Ever see a competitor ad… or website… and think to yourself… “Wow, they straight up copied us!” I’ve seen it happen to my clients many times, so I’m sure it’s happened to you. You aren’t the …
[Read more...] about Imitation is the sincerest form of admitting defeat
This week, I’m sharing insights on what you need to do to set your practice up for success in 2021. Wait, the last month of 2020 is here? Hard to believe (for a number of reasons). I’m thankful …
[Read more...] about PREsuasion, Goldendoodles, and Yellow Brick Roads
I thought Blockbuster Video was long-dead and gone. Fun Fact: not quite. There’s apparently one left. In fact, I recently listened to an interview with the store manager of the last existing …