Articles

Refractive Surgery’s “Rocky III” Moment

My oldest son is 8. Which is a fun age because we can start doing more “guy” things together. We can actually play catch with a baseball or football. He’s helpful when we do projects around the …

“Will virtual consults cannibalize my in-office consults?”

Question from a reader last week: “It’s now clear to me that virtual consults have a role in growing our refractive volume. My thing is, we don’t want virtual consults to cannibalize the pool …

#1 Takeaway From my CRSToday Article This Month

Always a pleasure when my friends at CRSToday magazine invite me to contribute. For their March issue that just hit newsstands, I wrote a cover story on the specific ways you can take advantage of …

When is the “right time” to increase your surgery volume?

Do you find yourself constantly waiting for the “right time” to launch new initiatives that attract more patients? When is the “right time” to train your team to give an amazing patient …

[VIDEO] The one thing that killed yellow pages, taxis and Blockbuster

One of the most fascinating and useful things to study in business - the fall of huge companies. Think of the companies that dominated their industries for years - Kodak, Yellow Pages, …