Troy Cole
Sales Coaching for Refractive & Cataract Surgery Teams
The team at Zeiss ask me to do an interview on their podcast (the episode is 🔥🔥 by the way. I’ll shoot you a message once it’s live). The topic of virtual consultations came up. While we’re …
[Read more...] about The 4 Virtual Consult myths holding practices back
Refractive surgeons reach out to me when they decide they want to do more surgeries. And usually, they tell me something like: “We need more marketing.” “We need better marketing.” “We …
[Read more...] about How Getting More Patients is Like Baking a Cake
It’s time for the Thursday Thunder, my friend! Got a 🔥 video for you today, featuring the King + Cole Boys. In today's episode... Troy thinks Chipotle holds the key to refractive success, …
[Read more...] about [🔥VIDEO] Follow Chipotle’s lead to add another 30-40 eyes next month
I had a call yesterday with a practice that was “interested in doing some marketing.” An acquaintance put us in touch, and I told them we could talk to see if they might be a good fit for …
[Read more...] about Is the Old School “Mindset of More” keeping you stuck?
Piping hot Thursday Thunder video for you today, my friend. The Michael King and I rap about: The #1 biggest cost in your practice (the equivalent of taking stacks of $100 bills and throwing them …