In my last article, I shared the many exciting benefits of Facebook’s new broadcasting platform, Facebook Live. (In case you missed it, you can find that article here. Read that before you read …
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Getting Started with Facebook Live Broadcasts for Your Practice
This is the first in a series of posts on the new Facebook Live. ———————————————————————————————— Facebook is always trying to stay on top of the social media mountain and blast away the …
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3 Simple Ways To Reframe Your Refractive Offering And Attract New Patients
One challenge that constantly faces your sales team - how best to “frame the presentation” of your offerings. While there's no need to reinvent the wheel, it can be useful to present the wheel in …
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Last Practice Standing: Retargeting in Action to Convert More Leads
Retargeting is my favorite tool right now for a multitude of reasons I will describe in this section. Like we’ve discussed, converting site visitors to actual leads can be quite the project. Part …
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Gwen Stefani Made Me Watch a Commercial
Want to dominate your market in the next decade? Attention is the name of the game. Keep a close eye on the transformation that takes place in the media and how big companies are coming up with …
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