Marketing Strategy for Refractive Surgeons
Great feedback on yesterday’s message about protecting your inputs. In case you didn’t see it - I talked about staying away from the toxicity that political ads, the “news” and social media …
[Read more...] about Don’t forget to protect your *patients’* inputs as well…
Had to take my truck for a quick service job this morning at the Toyota dealership. I drop it off and head into their nicely appointed waiting area. The TV is showing the morning news. I’m …
[Read more...] about Quick reminder to “Protect your inputs” this week
We just started a 6-week challenge at our gym (so we can get our beach bodies ready for... Thanksgiving? whatever.)The challenge program includes daily workouts and a specific meal plan.Here's what …
[Read more...] about Why Day 4 of My New “Meal Plan” is always the worst…
"Are we like your worst-case scenario?" That's what a new client asked me during our intro call on Wednesday. She reached out to me because their sales process was pretty... broken. No …
[Read more...] about [VIDEO] Being Considerate vs. Being Afraid (Costing you patients)
In case you didn’t watch the recent Vice Presidential debate, you might be confused on who “won.” (If ‘winning’ is even a thing for a debate like this) Depending on where you check your …
[Read more...] about Who won the debate? (A sales lesson on reality)