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Troy Cole

Troy Cole

Sales Coaching for Refractive & Cataract Surgery Teams

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Articles

Giving thanks for the business

I hope you had an epic Turkey Day. We’re at my Dad’s ranch in East Texas where I grew up. It’s so fun (and kinda surreal) to take my kids to do all the fun things we used to do growing …

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Planning 2021 like a Roadmap or a Playbook?

I'm currently en route to the Deep East Texas Pineywoods for Thanksgiving at the ranch where I grew up. (Fun fact: we raised miniature donkeys. Yes, I used to show them. But that's a story for …

[Read more...] about Planning 2021 like a Roadmap or a Playbook?

[VIDEO] Are you in the Wedding Business or the Funeral Business?

I recorded a short Thursday Thunder video for you, on my way home from the gym this morning. I’m hearing way too many practices who sound like they are in the funeral business, when …

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Are you underpricing your procedures?

Had a call last week with a practice that was thinking about raising their prices. “We’ve tried to stay a few hundred dollars less than our competitors, but we’re thinking about increasing for the …

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The first step to leveling up your practice

So much happening in the last week with the election. And it doesn’t look like the end is in sight. Stack that on top of COVID, which went from "two weeks to slow the spread" to "8 months of …

[Read more...] about The first step to leveling up your practice

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Troy Cole

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