Marketing Strategy for Refractive Surgeons
I’m keeping a close eye on what’s happening with Round 2 of COVID restrictions. Separating fact from fiction is hard. Are cases really spiking? Are re-tested people being double-counted as new cases? …
[Read more...] about [VIDEO] Making patients comfortable to come into the office during COVID-19
The Coronavirus situation is changing day by day, sometimes hour by hour, and no doubt it’s causing a lot of unrest in uncertainty in your practice. While there are many things out of your control …
[Read more...] about What *Can* You Control During Coronavirus?
As I write this essay, we're 3 weeks into the Coronavirus quarantine in the United States. It stinks, but we gotta get through it. It’s time to get a little creative. Which is why I'm talking …
[Read more...] about [VIDEO] The “PSA Method” for Creating Simple Social Videos
FYI in case you missed them, here are my previous 2 messages relating to Coronavirus: Your practice growth roadmap during Coronavirus Model this Coronavirus response from a local custom …
[Read more...] about It’s Time to Claim (Cheap) Market Share
One particular Coronavirus response caught my eye, and I wanted to share it with you because it parallels a lot of what you do in your practice. No doubt you’ve seen many COVID-19 messages from …
[Read more...] about Model This Coronavirus Response from a Local Custom Clothier
