Articles

3 Ways to Use Signals: The Stealthy Form of Persuasion

Are you familiar with the term 'Concert Rider?' Any time a performer is on tour, they have a Rider they provide to the venues where they are playing. The Rider includes a (sometimes long and …

Podcast: 15 – The 2 Biggest Problems with Price Shoppers

"Do you guys do $250 LASIK?" Price shoppers abound when competitors market based on price. In this "In the Wild" episode, we cover the 2 biggest problems with price shoppers (both related to a lack of …

Podcast: 14 – 3 Habits to Connect with More Internet Leads

In today's "In the Wild" Episode (out on a walk immediately following a client call), I share the "3 Ps" - 3 simple habits that will help you turn more of your online leads into consults. Subscribe …

Podcast: 13 – The Truth About Medical SEO with Jordan Fowler

In my experience, it can be difficult if not downright impossible to get straight answers from most SEO companies. That's why on today's show, I invited my friend and SEO aficionado Jordan Fowler …

Podcast: 12 – Don’t Forget to Ask (A Costly Conversion Mistake)

"Ask and ye shall receive." "If you don’t ask, the answer is always no." These are sayings you've heard throughout your whole life. And guess what? They totally apply to your practice and your …