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Troy Cole

Troy Cole

Sales Coaching for Refractive & Cataract Surgery Teams

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Podcast: 06 – Avoid the “Right Answer Trap” on the Phone

"The Right Answer Trap" is an easy yet costly mistake to make on the phone. In this episode, I explain what it is, and what to do instead. Subscribe in iTunes   |  Subscribe in …

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Yes BOGO LASIK Works. Here are 8 Reasons That’s a Huge Problem.

In the last few of weeks, I’ve seen ads from 2 different parts of the country offering the same promotion: Buy One, Get One LASIK Surgery.  aka BOGO LASIK. Pay for your first eye, …

[Read more...] about Yes BOGO LASIK Works. Here are 8 Reasons That’s a Huge Problem.

This is Not a Picture of Keith Urban. (Cataract Marketing Lessons from a Country Music Concert)

I wouldn't call myself a Keith Urban fan.  But when I was generously gifted a pair of tickets to his Dallas Arena show, I knew Susan and I should check it out. (Before I get into the …

[Read more...] about This is Not a Picture of Keith Urban. (Cataract Marketing Lessons from a Country Music Concert)

Podcast: 05 – How Fast to Follow-Up? If You’re Not First, You’re Last

When following up with your leads, the sooner the better, right? But do *minutes* really make a notable difference in your conversions? You might be surprised what the data shows... Subscribe …

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Podcast: 04 – How to Follow-Up Without Pestering Your Prospects

In episode 3, we discussed the importance of following up 7+ times with your leads if you want the best chance of connecting with them. In this episode, we talk about how to do that without sounding …

[Read more...] about Podcast: 04 – How to Follow-Up Without Pestering Your Prospects

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Troy Cole

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