Articles

Yes BOGO LASIK Works. Here are 8 Reasons That’s a Huge Problem.

In the last few of weeks, I’ve seen ads from 2 different parts of the country offering the same promotion: Buy One, Get One LASIK Surgery. aka BOGO LASIK. Pay for your first eye, …

This is Not a Picture of Keith Urban. (Cataract Marketing Lessons from a Country Music Concert)

I wouldn't call myself a Keith Urban fan. But when I was generously gifted a pair of tickets to his Dallas Arena show, I knew Susan and I should check it out. (Before I get into the …

Podcast: 05 – How Fast to Follow-Up? If You’re Not First, You’re Last

When following up with your leads, the sooner the better, right? But do *minutes* really make a notable difference in your conversions? You might be surprised what the data shows... Subscribe …

Podcast: 04 – How to Follow-Up Without Pestering Your Prospects

In episode 3, we discussed the importance of following up 7+ times with your leads if you want the best chance of connecting with them. In this episode, we talk about how to do that without sounding …

Podcast: 03 – Follow-Ups: Will You Be the Last Practice Standing?

How many times should you follow-up with the leads you pay good money to generate for your practice? Thanks to a Harvard Business Review study of more than 100,000 calls, we have your …