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Troy Cole

Troy Cole

Sales Coaching for Refractive & Cataract Surgery Teams

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Getting your 2025 game plan together (include these)

Hard to believe 2024 is wrapping up already. The whole “time flies as you get older” thing is real. No doubt you’re planning your 2025 marketing budgets right now. A few items to ensure are included, …

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Your “red paperclip” moment awaits

Ever had one of those random Wikipedia deep-dives that sends you down a wild rabbit hole? That happened to me recently. I came across this crazy story about Kyle MacDonald. This dude traded a single …

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Lesson from the Ritz-Carlton of Boombox Companies

Fun Fact: We’re quite the musical family. Susan played piano and violin as a child, I’m a drum and guitar guy, and all 4 of our kids take piano lessons (and play more beautifully than I ever …

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The high cost of nickel-and-diming

This weekend, we wrapped our last tournament of the fall baseball season. Happy to report the team really stepped up this week, and took a 3-game win streak into the championship on Sunday, where we …

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Tomorrow we can breathe again…

Today is the day. No, not Election Day. I mean yes, that’s important. But today is the day that political ads come to an end. It’s like the opposite of Game 5 of the World Series a couple weeks ago. …

[Read more...] about Tomorrow we can breathe again…

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Troy Cole

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