Marketing Strategy for Refractive Surgeons
The holiday shopping season is always a stark reminder of how every day, hundreds of corporations are vying for our attention. And yes I’m talking about advertisements, but that’s not all. It’s all …
[Read more...] about “Covert Content” and the Attention Economy
As we wrap another year and take a glance in the rear view... WOW it’s been a wild few years, hasn’t it? Remember that time you were coerced into closing your practice literally overnight? That was …
[Read more...] about Updates to your marketing playbook for 2024
Tis the season for FUN mail. Christmas cards, holiday packages, charcuterie boards, mini cupcakes and….. A Jury Summons?! Yup, that’s what hit MY mailbox 2 weeks ago. And if you’re like my wife …
[Read more...] about Why I was actually EXCITED for Jury Duty
Quick story from back in my ad agency days… We had a client that specialized in Age Management. They had a premium Age Management service - concierge medicine-style access to the provider, customized …
[Read more...] about Why there are no $100 hot dog stands (more on VALUE)
Was talking to a practice that had a significant number of leads ghosting them. (Meaning leads who initially engaged online, but fell off the face of the earth once the practice started the …