Marketing Strategy for Refractive Surgeons
I love love LOVE rapping about premium patient conversions. So when my guy Guido Piquet (Ops King at Mann Eye Institute and co-host of the Ophthalmology Business Podcast) asked me to chop it up with …
[Read more...] about If you’re into podcasts & booking premium procedures, this is for you
“I’m gonna make him an offer he can’t refuse.” - Don Corleone, The Godfather Had a conversation yesterday with a practice about their marketing, and I asked them “What kind of offers do you guys …
[Read more...] about Discounts vs. Offers (and what you should do)
My alma mater TCU... the school that made it all the way to the National Championship last year... got wrecked by the Colorado Buffaloes in our season opener this past weekend. You haven’t seen the …
[Read more...] about Why TCU Lost (learn from this and WIN in your practice)
My buddy Cody keeps telling me I need to watch Guardians of the Galaxy. I’m not big on superhero movies. Can’t say I’ve watched one since Heath Ledger’s Joker performance in The Dark Knight. …
[Read more...] about Who is the “hero” in your patient journey? 🧐
Happy Friday! My family and I are on a late-summer beach vacation in Gulf Shores, Alabama. Other than a jellyfish swarm on day 1, it's been great sun, sand and waves this week. I've also enjoyed a …
[Read more...] about The “Air Raid” approach to growing your surgery volume