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Troy Cole

Troy Cole

Sales Coaching for Refractive & Cataract Surgery Teams

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[PIC] I channeled my inner Travis Kelce for this

Before you get any ideas, yes I’m still on the Cowboys bandwagon. This is our year! 🤣 But when Jean and Amy from CareCredit asked me to join forces with my guy Michael King and do an online video …

[Read more...] about [PIC] I channeled my inner Travis Kelce for this

House DJ shares tip to increase cataract conversions

Like many folks, we’ve cut the traditional cable cord and gone full on streaming. (And yes, we have about 3-too-many streaming services. Trying to pare down at the moment…) As you probably know with …

[Read more...] about House DJ shares tip to increase cataract conversions

(Cataract) Success is where prep and opportunity meet

As a Texan college football fan, it's nice to see a team from the Lone Star State at the top of the AP poll again. The University of Texas Longhorns have been in a football rut for over a decade. But …

[Read more...] about (Cataract) Success is where prep and opportunity meet

It’s Hunting, Election and CATARACT season…

When people ask where we go dove hunting for opening weekend every year, I tell them Abilene. It’s a small city about 150 miles west of Fort Worth. But truthfully, we hunt in a tiny town outside of …

[Read more...] about It’s Hunting, Election and CATARACT season…

Who is actually responsible for “selling” in your practice?

One benefit of working deeply with refractive practices across the country (and having a network of rockstar industry folks): we get a great vantage point to identify trends and arising …

[Read more...] about Who is actually responsible for “selling” in your practice?

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Troy Cole

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