Marketing Strategy for Refractive Surgeons
One benefit of working deeply with refractive practices across the country (and having a network of rockstar industry folks): we get a great vantage point to identify trends and arising …
[Read more...] about Who is actually responsible for “selling” in your practice?
Everyone thinks Kanye wrote it. Well, not everyone. But a lot of folks. Yeezy released “Stronger” on his third studio album Graduation, which dropped in 2007. The familiar tune can be heard in …
[Read more...] about Harder, Better, Faster, Stronger (musical lead followup)
Got a knock on my door Monday from two dudes who look like they just came from a Trump rally. I was curious, so I answered. Figured they might be registering folks to vote or something. Nope. They …
You may not know the name Khaby Lame, but you’ve more than likely seen his videos. With more than 250 million followers across TikTok, YouTube and Instagram, it’s virtually impossible to get on …
[Read more...] about Efficiency lesson from the world’s biggest TikTok personality
Guy working the counter at my gym made me feel like a total dumbass yesterday. Of course as a marketer and coach for high-profile, high-octane refractive and cataract practices, my first thought was …