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Troy Cole

Troy Cole

Sales Coaching for Refractive & Cataract Surgery Teams

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Articles

Stop making it so dang complicated

I watched a freakish 5'6" ten-year-old smash a home run this week. The same kid who couldn't hit the broad side of a barn just minutes before. What changed? His private hitting coach had …

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Master the Art of “Active Listening” to Book More Surgeries

"Troy, do you have any good sales scripts for X?" As a sales and communications coach for high-ticket elective surgery practices, I get this question on a semi-weekly basis. And while it makes …

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In case you missed our “Internet Cookies” call…

Happy Friday and welcome to the almost-weekend. In case you couldn’t make the call on Wednesday where I “interviewed” Loryn Lyle (SILVR Agency Founder) on how to safely use “Internet Cookies” on …

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Lawsuit Lesson from Dad (for you)

Fun Fact: My Dad looks like he’s in a biker gang. Tattoos all over his arms, free flowing hair and Duck Commander-esque beard. I’m not sure he owns a shirt that has sleeves on it. But perhaps an …

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The “Luka Effect” and its impact on your surgery numbers

For anyone who doesn’t follow the NBA, we’ve had quite the stir up here in Dallas. The Dallas Mavericks best player - and one of the best in the NBA - was a dude named Luka Doncic. And news broke …

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Troy Cole

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