Troy Cole
Sales Coaching for Refractive & Cataract Surgery Teams
There's a ton of hype in Major League Baseball right now about the Torpedo bat. Here’s one of 100 articles about it - essentially it’s a bat with less wood at the barrel end, and more in the middle, …
[Read more...] about Your communication cheat code (from Major League Baseball)
I watched a freakish 5'6" ten-year-old smash a home run this week. The same kid who couldn't hit the broad side of a barn just minutes before. What changed? His private hitting coach had …
"Troy, do you have any good sales scripts for X?" As a sales and communications coach for high-ticket elective surgery practices, I get this question on a semi-weekly basis. And while it makes …
[Read more...] about Master the Art of “Active Listening” to Book More Surgeries
Happy Friday and welcome to the almost-weekend. In case you couldn’t make the call on Wednesday where I “interviewed” Loryn Lyle (SILVR Agency Founder) on how to safely use “Internet Cookies” on …
[Read more...] about In case you missed our “Internet Cookies” call…
Fun Fact: My Dad looks like he’s in a biker gang. Tattoos all over his arms, free flowing hair and Duck Commander-esque beard. I’m not sure he owns a shirt that has sleeves on it. But perhaps an …