Marketing Strategy for Refractive Surgeons
Over the next few days, I’m sharing insights on what you need to do to set your practice up for success in 2021. I hope you had a stellar Thanksgiving holiday and are ready to plow through the end …
[Read more...] about Trojan Horses, Patrick Mahomes and Jabs vs. Hooks
I hope you had an epic Turkey Day. We’re at my Dad’s ranch in East Texas where I grew up. It’s so fun (and kinda surreal) to take my kids to do all the fun things we used to do growing …
I'm currently en route to the Deep East Texas Pineywoods for Thanksgiving at the ranch where I grew up. (Fun fact: we raised miniature donkeys. Yes, I used to show them. But that's a story for …
[Read more...] about Planning 2021 like a Roadmap or a Playbook?
I recorded a short Thursday Thunder video for you, on my way home from the gym this morning. I’m hearing way too many practices who sound like they are in the funeral business, when …
[Read more...] about [VIDEO] Are you in the Wedding Business or the Funeral Business?
Had a call last week with a practice that was thinking about raising their prices. “We’ve tried to stay a few hundred dollars less than our competitors, but we’re thinking about increasing for the …