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Troy Cole

Troy Cole

Sales Coaching for Refractive & Cataract Surgery Teams

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Case Study FAIL (can’t believe I missed this)

If you’re frustrated about not having the bandwidth to grow your refractive volume right now - because you’re still short-staffed or for any other reason - Read on to find out exactly how to do it… …

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LEAKED VIDEO: 2 Refractive Marketing Mavericks Talk Shop

Something a little different for you today. I’m sharing a short video from a private, internal planning call that you’re gonna find highly useful. So I was on a strategy call with Michael King …

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[VIDEO] How 5 Practices “Developed” New Patients, Real Estate Mogul-Style

There’s a big piece of property on the highway exit to my house. Previously, it was a giant, overgrown field without much value. But a couple years ago, developers bought it and put in a nice …

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I wanna commend you on this (wrapping 2020)

You did it, my friend. Yeah, this year was weird as heck. Yeah it was tough. But you did it. You made it. You survived. Your practice is still alive. Back in March, you were faced with the …

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🙏 What Would Jesus Do (about virtual consults)?

With Christmas a couple days out, I thought it appropriate to bring Jesus into the convo about Virtual Consults. Let's open our Bibles to John chapter 21... Here we find Jesus’ disciples on a …

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Troy Cole

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