Articles

[VIDEO] Are you in the Wedding Business or the Funeral Business?

I recorded a short Thursday Thunder video for you, on my way home from the gym this morning. I’m hearing way too many practices who sound like they are in the funeral business, when …

Are you underpricing your procedures?

Had a call last week with a practice that was thinking about raising their prices. “We’ve tried to stay a few hundred dollars less than our competitors, but we’re thinking about increasing for the …

The first step to leveling up your practice

So much happening in the last week with the election. And it doesn’t look like the end is in sight. Stack that on top of COVID, which went from "two weeks to slow the spread" to "8 months of …

Projection (Ricky Bobby shouldn’t do it, neither should you)

In the last message, we talked about the "limiting beliefs" around money, and how those show up as roadblocks when booking high-ticket patients. We’re gonna wrap up talking about projection. So …

You designed a beautiful office, now do this 👇

If you’ve ever done a new office build (or even a big renovation), you know what a process it is. I’m working with several practices right now that either recently completed a new office build, or …