On my short list of major pitfalls to avoid in business, leaking profits is pretty close to the top. But I see it so often with practices, and the type of major profit leaks I’m talking about are …
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3 Authority “Hacks” that Shortcut Your Rise to Refractive Domination in Your City
When you cut through the clutter, my clients have one simple goal: They want to be the Obvious Choice. Once people start to see you as an obvious choice to their problem, magic starts to …
It’s Not About Reviews for Your Refractive Practice, It’s About Your Reputation
Why do I put such emphasis on curating so many 5-star reviews from happy patients? Truth is, it's not about your reviews. It's about your reputation. Here's what I mean: We live in an …
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The Simple, 4-Step System to Attract 30+ New Refractive Patient Leads Each Month
Let's get tactical, shall we? Today I am sharing a method you can use to attract 30+ high-quality leads to your medical or dental practice. This isn't expensive, nor is it complicated. In fact, …
3 Biggest Lies They’re Telling You About Your Refractive Patient Reviews
There's so much misinformation going around about reviews. Where you need them, why, how to get them, etc. Some of these myths can be downright detrimental to your practice’s reputation and …
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