Articles

Podcast: 11 – You Are Morally Obligated to S-E-L-L Your Services

We're talking about a dirty 4-letter word on today's show. Or at least... a word that a lot of people *think* is dirty. That word - S-E-L-L - Sell. A lot of folks, particularly in Medicine, find …

“Should I Do [Exclusive Marketing Thing] to Keep It Out of My Competitors’ Hands?”

As a practice owner, you are bombarded with marketing opportunities every day. Some of those are “exclusive” opportunities reserved for only one practice in your specialty in your market. One …

Overcome The “Infinite Budget Fallacy” to Simplify Your Marketing Decisions

"Should we do this?" It's the question you ask yourself with every proposal, solicitation and cold call that comes across your inbox. As a business owner, you know how many people are …

Podcast: 10 – Gain Your Unfair Advantage with “Post-Acquisition Marketing”

If "friends and family" is your most valuable referral source, we should be asking "How can I get more of those?!" Today we talk about why and how to get more friends and family referrals through a …

Podcast: 09 – Do These 5 Unscalable Things to Earn Patients for Life

We tend to want to be as efficient as possible in our businesses. But sometimes, it helps to be *inefficient* and do the unscalable things that turn prospects into patients, and patients into …